Apple Targets September 7 For iPhone 14 Launch In Flurry Of Devices

Apple Targets Sept 7 for iPhone 14 Launch With Flurry Of Devices

Apple Inc. will host a Sept. 7 launch event to showcase the iPhone 14 range, according to those who are familiar with the matter. The latest version is expected to generate more than half of its total sales.

Fall product season will be busy with new iPhones, multiple Macs, high-end iPads, Apple Watch models, and a variety of Macs.

Apple’s flagship product is being updated at an uncertain time in the market. As consumers deal with rising inflation and an uncertain economy, smartphone sales are starting to slow. Apple seems to have done better than the rest: Apple’s iPhone sales were strong last quarter and it has indicated to its suppliers that they don’t expect a decline in demand.

Apple Watches and other new products are often announced by the Cupertino tech firm. Apple expects to continue this tradition in 2018, as the company typically releases new iPhones to stores within a week to a month after its unveiling. Retail store workers were told to be ready for the major product launch on September 16.

New York’s trading saw Apple rise almost 1% to $174.54 Although the stock is still down by 2%, it has recovered from an earlier, much more severe decline in recent months.